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Insights Offer


This insights offer is a lead generation form in order to gather data for the sales team. Being new to form optimization, I researched the optimal number of fields and general design conventions when creating a form, as well as the naming conventions for these fields when managing them in the back end.

In addition to the build of the actual form, I coded and designed the insights offer page, including the icon and thumbnails. As a takeaway from this project, I developed a new passion for optimizing the overall user experience as well as my coworkers’ ease of use when managing the information brought in by the form.